Select Criteria: Tracks = Marketing
Tuesday, October 15
1:45 PM - 2:45 PM
  • Room:   Governor’s Square 12
  • Tuesday, October 15, 1:45 PM - 2:45 PM
  • Tracks: 
Social media matters at every step of the customer journey. See how the best in the restaurant industry are driving sales through social influencers, using data and insights from social listening tools, and finding the right marketing partners to take their brand experience to the next level.
Speakers
Sheryl Coyne-Batson

Vice President of Strategic Partnerships
TDn2K
Panelist

Brandon Hill

CIO & Co-Founder
Be The Change Revolutions
Panelist

Amanda Hite

CEO & Co-Founder
Be The Change Revolutions
Panelist

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Tuesday, October 15
3:15 PM - 4:15 PM
Sponsored by:  
  • Room:   Governor’s Square 12
  • Tuesday, October 15, 3:15 PM - 4:15 PM
  • Tracks: 
Long gone are the days of the punch card. A traffic-generating loyalty program can be a tough nut to crack. Restaurants are developing nuanced databases that are integrated into marketing, the menu development and the supply chain. Find out how the latest tech tools can link customers across platforms to...
Speakers
Frances Allen

Chief Executive Officer
Boston Market
Panelist

Jodie Conrad

VP of Marketing
Fazoli's
Panelist

Brian Pearson

Chief Information Officer
STACKED Restaurants
Panelist

Mai Shi

Marketing & PR Lead
Kung Fu Tea
Panelist

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Tuesday, October 15
4:30 PM - 5:30 PM
  • Room:   Governor’s Square 12
  • Tuesday, October 15, 4:30 PM - 5:30 PM
  • Tracks: 
Uber raises prices when demand is high, why can’t restaurants? Thoughtfully implemented, surge menu pricing could allow restaurants to drive traffic during slow times and make more during busy times. How sustainable is it? How are customers reacting? How do you market it? This session will look at the new...
Speakers
Fred LeFranc

Strategist & Facilitator
Results Thru Strategy
Panelist

Mike Lukianoff


Data Science Expert & Entrepreneur
Panelist

Hudson Riehle

Sr VP Research & Knowledge Group
National Restaurant Association
Panelist

Christopher Sebes

Partner
Results Thru Strategy
Panelist

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