TJ Schier

SMART Restaurant Group


TJ Schier is the President/Founder of SMART Restaurant Group, a large Which Wich Superior Sandwiches franchisee, as well as a prominent speaker and consultant in the hospitality industry. He designs training and guest service programs as well as speaks to managers and franchisees on topics such as building a team of top performers, hiring, guest service and catering.

SMART Restaurant Group won the 2010 QSR Magazine Applied Technology Award and Which Wich Franchisee of the Year, and was a finalist for the National Restaurant Assn Operator Innovations Award in 2012.

He has written numerous books including, “S.M.A.R.T. Restaurant Guide to Effective Food Service Operations” as well as ‘Send Flowers to the Living! Rewards, Contests and Incentives to Build Employee Loyalty.” He has authored over 100 articles on guest service and motivating today’s generation.

He has a BBA and MBA from the University of Texas and speaks dozens of times per year at manager and franchise conferences.


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