Doug Flaig

Vice President Franchise Development
Wetzel's Pretzels


Doug Flaig is a franchise industry veteran with over 20 years in the retail franchise space. Doug currently serves as the Vice President of Franchise Development for Wetzel’s Pretzels, LLC. He started his career at 7 Eleven Food Stores in 1989 and has held leadership positions in operations and development with Dunkin’ Donuts, Baskin Robbins, Togo’s Eateries and Burger King. Doug believes that franchisees are the heroes in the industry and views his role as a servant to enable their success. Wetzel’s Pretzels currently has about 70% of their stores in mall or outlet center locations which proves to be a unique challenge in the current retail climate. He lives in Los Angeles, CA with his wife and five children.


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