ProfileSince being named President of Schlotzsky's in December 2007, Kelly has built a strong management team, introduced new programs and launched a system wide rebranding effort, all of which have helped lead to five years of consecutive sales growth. He joined the company from H-E-B, a 106-year-old retailer with more than 315 locations throughout Texas and Mexico. While there, he served as Director of Sales and Marketing and later Director of Retail Operations. Before H-E-B, he was Vice President and Executive Director of New Business Development for Scholastic Corporation, the renowned national book publisher, distributor and retailer. Prior to that, he spent eight years with Wal-Mart Stores in a variety of positions. In 2011, Kelly received his Certified Franchise Executive (CFE) designation from the Institute of Certified Franchise Executives. He is also a member of the International Franchise Association (IFA).