Bigger. Better.

MUFSO Super Show: Where Foodservice Leaders Meet

Everything is bigger in Texas and the 53rd Annual MUFSO is no exception! The newly expanded MUFSO “Super Show” will combine all four of the Penton Restaurant Group’s events—MUFSO, Culinary & Directions, WISE and FM Ideas—into one event, making this gathering for foodservice leaders an unmatched educational and networking experience.

The MUFSO Super Show will offer an expanded educational conference with six conference pillars designed to benefit your whole management team:

CONFERENCE PILLARS:

Leadership

• Strategic insight from top business experts
• CEO panel discussions sharing best practices and lessons learned

Operations

• Supply chain management
• Sustainability
• Operational efficiencies
• Maximizing day parts
• Smart renovations / right sizing units

Culinary

• The latest foods,  flavors and concepts that drive menu innovation
• Revenue opportunities from creative beverage menu development
• Food truck innovation
• Menu revamp best practices
• Ideation to commercialization: quicker, better, faster

Marketing

• Consumer trends and implications for foodservice
• Integrating social media in your operations
• Marketing leadership in a franchise system
• Website optimization for restaurants
• Finding the right media mix in a multi-media world

Entrepreneur

• Winning ideas from successful entrepreneurs
• Breaking the mold of typical restaurant models
• Avoiding financial pitfalls

FM Ideas

• OnSite menu trends
• Commercial concept branding
• Building customer community in a digital age
• Corporate sustainability programs