October 1-3, 2017

Hyatt Regency Reunion • Dallas, TX
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Exhibiting and Sponsoring MUFSO

What is MUFSO?

MUFSO (Multi-Unit Foodservice Operators) is the Premier Foodservice Conference. It is where foodservice leaders meet to get the most current, relevant restaurant business information and share best practices with industry peers. This year marks the 59th annual MUFSO Conference. 

  • Information-packed educational sessions
  • Thought-provoking keynote speakers
  • Exciting networking receptions
  • Exhibit floor featuring the latest products and services

Who Attends?

Attendees at MUFSO are the highest caliber, they must be approved to attend. They represent every foodservice *operations segment from the C-Suite to tech, marketing to culinary, and finance to HR – MUFSO has it all from big to small. (*Only operators can attend MUFSO.)

  • large chains
  • emerging growth chains
  • multi-concepts
  • high volume independents 
  • and everyone else in foodservice…it’s MUFSO or BUST!!

Who Sponsors/Exhibits?

MUFSO hosts the key players in the restaurant industry; our sponsors and exhibitors are vital to creating a must-attend event. Ranging from the largest global brands to innovative up-and-coming suppliers in the industry, our sponsors and exhibitors experience a world class event.  

How do you get involved?​ 

1) Showcase your products on a highly engaged show floor

The Supplier Exchange exhibit hall is the epicenter for culinary and foodservice innovation, where the leading foodservice suppliers and consultants are available to provide samples, demonstrations and consultative input to foodservice operators. The exhibit floor sold out many years, so be sure to reserve your space early and secure a booth!

View floor plan

2) Upgrade your booth to the Reunion Foyer

Have your booth in the foyer during all the break-out sessions, networking breaks, and catch they eye of all passers-by. You can feature your products where the attendees will be spending the majority of their time!!! We can customize your booth to meet your needs.

View floor plan

MUFSO Exhibitors get:

  • One (1) 10x10 exhibit booth space on the Supplier Exchange to display your products and/or offer tastings
  • *Two (2) conference registrations, providing full access to the expansive MUFSO program, meal functions, and networking receptions 
  • Featured in the Supplier Exchange on the MUFSO website — with logo, product/service description and link to your site
  • Included in the MUFSO App — company name, description and contact information

3) Sponsor MUFSO

MUFSO provides both turnkey and custom sponsorship throughout the show. Each opportunity is designed to maximize the branding presence and networking opportunities for our sponsor/exhibitor partners. MUFSO sponsors also receive benefits, claim your Sponsorship opportunity today!

*Premium advertisers who spend more than $50K with our brands will receive four (4) conference passes.

Exhbitors and Sponsor are responsible for direct costs related to product shipping, assembling, sampling/demonstrations and other exhibit booth supplies and enhancements ordered through GES/Hyatt  Regency via Exhibitor Services Kit (ESK). Exhibit floor has limited availability, with prime locations on the floor available on a first-come, first-served basis (signed contract required prior to booth space confirmation).


Janet McLiverty at Janet.McLiverty@penton.com